Lighting is Striking (but make sure it's not lightning)

                                            Prop Styling by Sarah Parker

I would like to talk a little about the issue of lighting in retail. And why do I say the " issue" and not the "topic"? Because, there were too many times I couldn't bare the shopping experience purely because of the lighting levels on the shop floor. I have been annoyed by this in the shops so many times and even more when thinking, that most self respecting retailers are consciously turning a blind eye, or even worse - are just unaware of what they are doing.


When you think: visual merchandising is your marketing of the products, tidy and clean displays is a must and your basics, but a correct lighting is important on so many levels, that I would say it could be compared to the oxygen. Yes, it could be complicated to start with and crack all the technicalities, but you could be saving some products' shelf - lives if you are lighting them correctly.

"Lighting has a direct influence on our mood, with 80 per cent of the sensory information the brain receives coming from our eyes. Lighting highlights architectural elements, product qualities and creates virtual spaces - impacting how we feel, what we think of a product, and ultimately the choice of whether to purchase or not." - lighting designer Mihaly Bartha

                                      Just a thought: what can I see on this great grey wall?

I will not start going on this few minute text about all the techniques available to use and make a great sales figures by just avoiding shadow plays or a simple glare. First of all, it needs a clear understanding of the importance from the retailer and a bunch of skillful and dedicated people on the shop floor to achieve striking results just by turning the lights in the correct directions, placing them at the right distances and choosing the correct bulbs to improve customer shopping experience. it's off my chest I can breathe better.

                                          Display at the J.Crew Men's Shop

                                      And what a freaky lightning effect they have achieved here!

Sharp Light White

                                                   Convert your colours from RGB to NCS here.

This colour recipe is light and bright with yellow green grey and white undertones, intended to brighten and widen a room. Use bold patterns, repetition and structure within the choices of materials with a fine ballance of light and bright colours. Try out a colour recipe tool for yourself.

Saffron Grey

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 Derived from the dried stigmas of the purple saffron crocus, it takes anything from 70,000 to 250,000 flowers to make one pound of saffron. Moreover, the flowers have to be individually hand-picked in the autumn when fully open. These are the main reasons why it is the most expensive spice in the world. Anyway, if we return back to this particular colour recipe it is important to mention a fine balance of warm blues and browns when accessorising. Material choices require a modern approach with a level of handmade metal work detailing. Young professionals with plenty of space to juggle around would enjoy this particular colour recipe. Try out a colour recipe tool for yourself.

Cookeina Peacemaker

                                                  Convert your colours from RGB to NCS here.

Cookeina is a genus of cup fungi in the family Sarcoscyphaceae, members of which may be found in tropical and subtropical regions of the world. This colour recipe is intended to create a light, relaxed, but colourful atmosphere. It is in fact created for a kitchen for an elderly couple and an ongoing project. Incorporate traditional elements with modern details and use quality finishes to achieve this Cookeina peacemaker look. Try out a colour recipe tool for yourself.

Curious, practical brown

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This recipe turned out really nice and I'm very happy to be able to use it in a real life situation. This has actually been created for a friend who's recently moved house with my new personal colour recipe® creator tool. It is inspired from the answers provided in a questionnaire. I can't wait to see the finished room will keep you updated... 
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